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Check It Out: Flash Mob Video in Moscow!
I love the flash mob dances that are popping up all over the world. I got to witness one in Paris a couple of years ago, and it's an incredible thing to be part of this experience. Check out this inspiring one from Moscow - don't you love the bride? This is the kind of thing that goes viral. And you should also look at it with a marketer's eye... Maybe you don't want to put together a flash [...]
Video: Getting Started with Email Marketing
One of the resources I highly recommend when you're ready to get started using online and email marketing is a company called AWeber. One of my favorite services from Aweber are the email newsletters. I use it for all my different niche markets. If you've got questions about how to build a list, create trust and crediblity, Aweber can not only answer them for, but give you copy and paste simplicity! With [...]
Are you marketing with Pinterest?
Who is your target market? If it's women in their twenties and thirties, then Pinterest better be in your marketing toolkit. Chances are, if you've been online lately, you've seen something about Pinterest. Someone's sent you a message, or you've seen someone's board.. Pinterest is a social bookmarking site that is taking off in leaps and bounds, but it doesn't work quite like other social bookmarking [...]
How to Beat Your Own Direct Mail Control
Are you using direct mail to promote your products or services? Have you ever wondered if you could beat your own direct mail control? Here is an interesting way to think about it - I ran across this article from http://DirectMarketingIQ.com - they give you 7 ways to beat your own control... One of the most interesting tips they offer is when they tell you to come up with a problem statement. [...]
Search Engine Optimization Revealed
Okay, if you're exploring going online, or you've got a Website, chances are you've heard the term SEO (Search Engine Optimazation) thrown around. But dammit, Jim, You're a business owner, not a Website guru... (And by the way, if you don't recognize that little play on words as being from Star Trek - or worse, you don't know what Star Trek is... please don't comment here. You'll just hurt my feelings [...]
Why You Should Be Using Pinterest for Your Business
Doesn't it seem like every month or so there's some new social media marketing program that springs up? Something that's called the next big thing... The coolest thing since sliced bread... We're told we need to jump on the bandwagon and become a part of it...  Sometimes it's true... Other times, not so much... Well, right now, there's something new on the horizon - and this time, it's something [...]
Is Your Brand Batman or Bruce Wayne?
Have you ever done the exercise where you are supposed to look at different ways to think of your business or your brand? The way it works is you answer different questions about your brand... For example, if your brand were a color, what color would it be? Or, if your brand were an animal, what animal would it be? Or, if your brand were a superhero which one would it be? I'm going to let [...]
Are You Measuring the ROI of Social Media Marketing?
At a meeting with one of our clients yesterday, we were asked if we could help them measure the ROI of their social marketing efforts. This is an interesting question, because there's not an easy answer. Or at least, it's not as simple as "Post on your Facebook Wall - Make $X amount of dollars." In fact, because there's really not a direct relationship between Social Media and revenue, more than [...]
How to Leverage Cross Promotions Without Getting Burned
This article will give you some insights into how you can leverage cross promotions without getting burned. Most business owners have heard of cross promoting as a method of getting more bang for their buck, reaching a larger audience and saving money in their advertising budgets. When it's done correctly, cross promitions can do all of that and more... But when it doesn't go as planned, you [...]
5 Day Local Online Marketing Challenge – Free to Members!
Special Announcement! Wildfire Performance Marketing is sponsoring a free 5 day Local Online Marketing Challenge - and You're Invited! We've gotten over 1000 members who've signed up for Wildfire Performance Marketing, and to celebrate, we decided to sponsor a free 5 day Local Online Marketing Challenge... If you're feeling stuck... Let me help walk you through what you need to know to build [...]
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