Have you been wondering if your sales will increase if you use Local Social Media? Yes! Businesses like yours are increasing sales, building loyal customers and slashing advertising costs by marketing their products and services just by using local social media.
A recent study from Roost, a social marketing platform for small businesses, showed that more than 71.4 percent of small businesses they surveyed believe social media is more effective than paid search. Also noteworthy, is that only 15 percent of those surveyed found paid search as the most effective tool in their marketing mix.
Look at these graphs – it makes the picture for increasing sales through local social media marketing very interesting – don’t you think?
Of course, it can get confusing because of all the options out there.. take a look at just some of the most popular social media networks…
So, how do you know which local social media marketing strategies are right for you and your business? And how do you find the time to keep up with it all?
Here are some basic guidelines to keep in mine when you’re setting up a local social media campaign:
1. Know your target audience – what are they looking for? (Keywords)
2. Where do they hang out? (Are they online? Do they search using their smart phones? What kinds of advertising works?)
3. You need to be on the big three and sometimes four: FaceBook, LinkedIn, YouTube and Twitter
4. You need to have a Website (WordPress Blog)
5. You need to set up a mobile Webiste
6. Create campaigns that will be relevant to your customers or clients
In case you’re wondering what are the advantages of setting up your own local social media marketing strategy, you might wnat to read this article about how you can save up to 62% of your current advertising budget…
But there are a lot of other reasons to use local social media as part of your marketing mix.
For example, creating local social media marketing campaigns creates interaction – between you and your customers or clients.
Local social media can help you to get the word out to people – get them excited about what you’ve got going on – you can encourage them to visit you within a specific time line or to order something now, that they might otherwise miss. Stay tuned for future articles about how you can use local social media to increase sales in your business.